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KJ Advertising in the Schools

KJ

Shutesbury Elementary School

ADVERTISING IN SCHOOL

  1. COMMERCIAL ADVERTISING

Commercial advertising is defined as the display or distribution of information promoting the purchase or use of products or services of an entity in exchange for payment of fees or in-kind services benefiting a student activity, program and/or the school.

Examples of such advertising may include but are not limited to advertisements in student yearbooks, event programs, school newsletters, student newspapers, and athletic programs; display advertising on gymnasium walls; advertising on electronic websites; and all other types of advertising in educational settings or on school property.

Any commercial advertising must be approved in advance by the Superintendent or designee, and must meet the following criteria:

1. Advertising must be sold primarily to support student activities, programs, and/or the school’s educational mission, not primarily to benefit the advertiser.

2. Advertising shall not distract from or disrupt the educational purpose, instructional program, or daily operations of the school or support operation.

3. Advertising content must conform to community standards as determined by the Shutesbury School Committee and articulated in the school’s Mission Statement. It shall not:

·Promote illicit drugs, alcohol, tobacco, e-cigarettes, or firearms.

·Promote hostility, disorder, violence, or violation of law.

·Attack, demean, or discriminate against any person or group on the basis of race, color,

national origin, religion, sex, disability, age, sexual orientation or gender identity.

·Invade the privacy of others.

·Be libelous, obscene, or profane.

4. Revenue from advertising must be deposited in the Shutesbury Elementary School student activity revolving fund; it may be designated within the appropriate fund for the support of a particular activity, fund or program, or it may be used for the general support of the school’s educational mission.

5. Advertising on any school website must be display only, and may not include links to external websites.

  1. PROMOTIONAL ACTIVITIES

Promotional activities are defined as organized events in which students are engaged, designed to promote the sale or use of a particular product or service.Examples of promotional activities may include but are not limited to business-sponsored competitions or athletic tournaments, book fairs, and similar events.

Any promotional activities must be approved in advance by the Superintendent or designee, and must meet the following criteria:

1. Promotional activities must support student activities, programs, and/or the school’s educational mission

2. No students shall be required to participate in promotional activities.

3. Promotional activities shall not distract from or disrupt the educational purpose, instructional program, or daily operations of a school or support operation.

4. Promotional activities must conform to community standards as determined by the

Shutesbury School Committee and articulated in the school’s Mission Statement. It shall not:

·Promote illicit drugs, alcohol, tobacco, e-cigarettes, or firearms.

·Promote hostility, disorder, violence, or violation of law.

·Attack, demean, or discriminate against any person or group on the basis of race, color,

national origin, religion, sex, disability, age, sexual orientation or gender identity.

·Invade the privacy of others.

·Be libelous, obscene, or profane.

5. Promotional activities must be performed under a contract with the school, limited to no

more than one event per contract, and adhere to the school’s business policies and

procedures.

6. Revenue from promotional activities must be deposited in the Shutesbury Elementary School student activity revolving fund; it may be designated within the appropriate fund for the support of a particular activity, fund or program, or it may be used for the general support of the school’s educational mission.

 

First Reading:  05-11-15

Second Reading, first vote:  06-17-15

Final Vote:  08-27-15